When you think about branding, human resources (HR) is likely not the first thought that comes to mind. Instead, you envision slick advertising campaigns and instantly identifiable logos that inherently promise value, quality, and a desirable image or personality. When you think about the world’s most successful brands, names such as Google, Coca-Cola, and Apple emerge—brands that have transcended their category of product or service to become icons. But if you look closely, these brands have another commonality. They consistently top annual “Best Places to Work” lists. In addition to brand recognition, they have a strong company culture and highly engaged employees. cafebazaar known as iranian google and listed in top of iranian ”Best Place To Work” list.